Guest blogging or guest posting is writing content about your product or service on another company’s website in order to build relationships, exposure, authority, and links. This is also called content marketing. Usually, guest bloggers write for related blogs within their industry. Backlinks are a basic ranking factor in Google. Guest posting offers you a strong opportunity to secure a link back from another website apart from other marketing strategies.
The aim is to:
- attract more potential visitors to your website.
- boost your domain authority using external links to high PR domains
- increase your brand visibility and awareness
Guest blogging is two-way communication where in both guest blogger and the website hosting the content gains mutually. So you can always accept articles from another business or service provider to write an article on your blog. You may also consider posting your knowledge in their website.
A Word on Backlinks
Backlinks are the major ranking factor in search engine optimization, and will be for the near future. Guest blogging certainly helps to improve your SEO strategy drastically. There are various options like profile creation, forum commenting, sharing thoughts on social platforms, creating web2.0 and guest blogging to create or gain backlinks to your website. Of all these Guest blogging is highly natural and gets you strong link back to your website. When you publish your articles on high traffic websites you will also get potential customers to visit your site, thus increasing ROI.
Generally your link will be placed within the body of the content, relevant to the immediate context and supporting the article. Quite often, the biographical paragraph will speak about the authors background or your company. Here, the author includes a link explaining their background. However, it is better to have a link (anchor text) within the article’s body as it provides more value to the post.
Anchor text in a link are the words hyperlinked. Here is the html for the creation of a link:
<a href=”https://transcriptionus.com/”>Transcription Services</a>. In this context, the anchor text is “Transcription Services.” You can also have your brand name, company name or your domain name in the anchor text.
Is Your Business Need Guest Blogging?
Guest blogging can offer many benefits for your business. When you share your expertise on other company’s website, you have the probability of establishing yourself as an authority figure within your market. Guest blogging also helps you to build relationship with other thought leaders and influencers in your niche. This will help you to reach wider and entirely new audience.
Guest blogging also help you to deliver new perspectives and fresh content to your audience. So featuring guest posts is a great way to keep your audience engaged and in turn it will help you to boost your brand or product.
Write an Amazing Guest Post
As we discussed earlier guest post or guest blogging is a way to show your expertise in your niche and to reach new audience or clients. So keep your ideas fresh and spreads like wildfire: write an awesome headline, outline your content and produce killer stuff. This way you can tailor your post to a specific audience and reach out to the webmasters to publish your article.