7 Ways to Increase Your B2B Sales Leads

The quality of your sales leads should be a concern for every business owner. Leads are the first step toward gaining a whole new series of customers. If you qualify them in the correct manner, they can soon morph into loyal life long buyers. The key will be to build up leads using the best tactics. Here are 7 great new ways to increase B2B sales leads.

1. You Can Automate Your Connection Requests

One of the first things that you should do when setting out to harvest new leads is to set up a LinkedIn outreach automation program. This will enable you to send out a whole slew of connection requests in a single action. Doing so will save you a great deal of effort. You no longer have to sift through a thousand profiles and send requests, one by one.

The rule of thumb with an automated system is not to send more than 50 to 70 requests per day. This will keep LinkedIn from classing you as a bot. You should only reach the upper limit of these figures if you get your acceptance rate up to 40% or above. A safe guess to start with will be to send out about 3 to 5 requests for every connection you possess.

2. Look for Ways to Join a Conversation

The best way to build up new leads is to get your name out there. You can’t rely on just your website and social media pages to do this. Check around the web and look for the kinds of questions you can answer. Give a full and informative response and gauge the response. This is great value for free that people will notice and want to follow up on.

3. Generate a List of Targeted Business Contacts

You can use lead generation software to build up a list of specially targeted leads. The new generation of programs are able to weed out dead, outdated, and redundant leads. This leaves you with a wide-open field of new possible leads that you can harvest for instant results. Many contain inbox filtering, insight service, and multi-channel outreach.

4. Don’t Neglect to Send Out Cold Emails

One of the time-honored basics of B2B lead generation is to send out cold emails. Contrary to popular belief, this is not an out-of-date way of generating new leads. On the contrary, cold emails, if worded and targeted correctly, are still an effective way to drive interest. A handy tip will be to merge tags so as to create a uniquely personalized greeting.

5. You Can Make Cold and Warm Calls

Another classic tactic that all too many new business owners write off is making lots of cold calls. It may be the hard way to scare up new leads but, if you know what you’re doing, the effort is well worth it. You can also make warm calls to people who already have an idea or a slight interest in your business. Either way can bring great results.

6. Set Up a Live Chat on Your Site

When a customer has a support question, they’d rather talk to a live person than a simple chat bot. A live chat lets you interact with customers in order to solve their problems. You can also use these chats to harvest email addresses. This will set up a situation where you can contact them to create even more B2B leads.

7. Include a Link in Your Email Signature

Need to pique more interest? You can promote a relevant item by including a link to it in your email signature. This is a subtle way to engage a customer’s interest and create new leads.

Today’s New Leads Are Tomorrow’s Loyal Buyers

The best way to approach to seeking out new leads is to think of them as lifelong friends you just haven’t met yet. These are people for whom you want to do your absolute best. If you show them the best possible price followed by top-level customer service, it’s a win for all sides. The time for you to get started on gaining new leads is now.


Article by Tracie Johnson | Freelance Writer

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