Transcription services cater to a number of domains and a number of job profiles. For sectors such as legal, medical and academics, the transcription service is deemed indispensable. It makes the entire process very easy and effective and also accessible to a wider audience.
But is that it? Well, certainly not! Transcription service has a lot to offer, especially to the domain of marketing and Search Engine Optimization. If you are a content creator and content marketing then this service can open up a lot of new avenues for you.
All you need to have is an expert transcription service provider on board and the knowledge about how you can use this service to make things better for your brand or business. Wondering how to get started?
Well, this is exactly what this post will tell you. Here, we will be discussing all the aspects that are related to the transcription in respect to content marketing!
So, let’s get started without further ado!
How Leverage Transcription Service Can Promote Content Marketing!
Are you a high-profile marketer or business-owner? Well, then you definitely do not like to waste time at all, isn’t it? Well, in the same way, you wouldn’t want to waste precious opportunities either, isn’t it? Because an opportunity lost can mean losing a lot of money as well.
In this post today, we will help you understand how you can utilize the transcription service and create a lot more opportunities for content marketers compared to its expense. The results can definitely surprise you! In fact, after you finish reading this article you will surely realize why you need transcriptions for your video and audio uploads and in what ways it can or has been hurting your business all along. Also, I will be listing the opportunities that you can avail as well.
In some of our previous posts, we have dealt with the process of how transcriptions can help SEO rankings but today however, we’re going to take a different approach. Instead of just talking about the tangible benefits (like more traffic, better user experience, and additional content types for viewers) in this post, we will be using a much more strategic approach.
So here, we will be explaining how you can use the transcription services to deliver an absolutely new medium of content without doing any additional work. Here’s how you can get started:
The Initial Approach For Content Production:
With this tool in your pocket, creating content is very much easy and there are various different types to explore as well. Contents like audio podcasts or quick YouTube videos (the usual Q&A type videos which will only last up to 2-5 minutes). One of the reasons for people to love making podcasts or videos is mainly because you can just speak to the camera or microphone and all of your knowledge and message is very easily delivered without much work. You don’t have to edit and you won’t face writer’s block. All you need to do is just speak and deliver high-quality content for promotion.
Now you just do this for a few weeks (or even a few months, doesn’t make a difference, it’s your choice at the end of the day) and little by little, you will have a solid amount of content to pull from. Theoretically speaking, if you’ve been continuously video marketing (by posting your content to YouTube and other search engines for video content) or even getting downloads on your podcast, then it is safe to say that you have already figured out exactly the type of content your target audience loves.
If you think about it deeply, you will realize that without doing a single word of writing yourself, you have actually introduced a new marketing channel without any additional effort.
Wondering how that can be possible? Well with transcriptions of course!
Repurposing Your Content (without creating any negative impact):
If you look it up on the internet, you will know that this tactic is being used by some of the biggest bloggers/content marketers in the world.
At first, they’ll just create a podcast and then promote it through the podcast marketing channels, after that, they upload the podcast to YouTube and add some graphics (this isn’t always necessary or required, you could just directly upload and voila! Now you get a content-rich video to promote.
Another very cool way to use this strategy and take it to an even bigger level is to infuse the transcription services and heighten the content promotion to the next level. As you have just taken a podcast and syndicated it as a video, you can apply the formula, but this time you do it with the text format.
Next, you can just send this podcast over to any transcription service, and voila! You get an almost unlimited source of blog posts to upload to your company blog.
Can you understand the prospect of it now? With only just one piece of audio content, you can just repurpose it and turn it into a video and another blog post.
All you need to make sure is that you do the promotion properly of these pieces and stagger them when needed (even if you have to end up waiting a month or two between posting these contents), in order to stop the recurring views on your website about the same content three times perhaps in a row. This can cause some trouble for you.
Although there are a lot of softwares available in the market that can help you with the transcription of your video, it’s not at all a good idea. In order to boost your business in the proper way you need to have the best service possible. Machine transcription or software will always have an inherent chance of errors.
With human translation, you can just leave all this behind as they are efficient and reliable. With years of experience, they have the best knowledge about what works best for your content and what not.
Since your videos or podcasts are meant to promote your business and brand, the personalized touch is a necessity. Generalized approach will never help you make it through. This is why you should never choose software transcription service over the manual ones.
You can just sit with the expert and tell him/her about your requirement and he will cater to your needs accordingly. So what else would you like you to know about this topic?
Let us know in the comments section and we will get back to you soon!