Guest blogging or guest posting is writing content about your product or service on another company’s website in order to build relationships, exposure, authority, and links. This is also called content marketing. Usually, guest bloggers write for related blogs within their industry. Backlinks are a basic ranking factor in Google. Guest posting offers you a strong opportunity to secure a link back from another website apart from other marketing strategies.
The aim is to:
- Introduce your business to a new crowd – When you write an article on another site, you get a chance to present your business (products or services) to a new group. Brand awareness is very important for a business to grow and retain in the market. Therefore, it is a good practice to place your article on other websites too.
- Boost your domain authority using external links to high PR domains – Writing guest posts and publishing them on other websites gets your website new back-link. Back-links are back bone to a website. The more back-link you get from trusted your sites signals Google to index your webpage. Google trusts your website and gives priority in page rank.
- Pull in more site visits – When you write new article every week and publishing them from new sources, you get more site visits. Not all the visitors may in need of your product or services. However, you get more new visitors and they read more about your business. This increases your organic click-through rate (CTR) and improves your SEO rankings. Google prioritize the websites that are getting more visits. And your website will outrank your competitors.
- Attract more potential visitors to your website – New group is not just an audience. There will be some who are potential customers who will read about your business, products or services. Those who are interested to know more about your business may in turn visit your website. If they are interested in your product or service may try. You get new customers every week.
Guest blogging is two-way communication where in both guest blogger and the website hosting the content gains mutually. So you can always accept articles from another business or service provider to write an article on your blog. You may also consider posting your knowledge in their website.
A Word on Backlinks
Backlinks are the major ranking factor in search engine optimization, and will be for the near future. Guest blogging certainly helps to improve your website’s SEO strategy drastically. There are various options like profile creation, forum commenting, sharing thoughts on social platforms, creating web2.0 and guest blogging to create or gain backlinks to your website. Of all these Guest blogging is highly natural and gets you strong link back to your website. When you publish your articles on high traffic websites you will also get potential customers to visit your site, thus increasing ROI.
Generally, your link will be placed within the body of the content, relevant to the immediate context and supporting the article. Quite often, the biographical paragraph will speak about the authors background or your company. Here, the author includes a link explaining their background. However, it is better to have a link (anchor text) within the article’s body as it provides more value to the post.
Anchor text in a link are the words hyperlinked. Here is the html for the creation of a link:
<a href=”https://transcriptionus.com/”>Transcription Services</a>. In this context, the anchor text is “Transcription Services.” You can also have your brand name, company name or your domain name in the anchor text.
Is Your Business Need Guest Blogging?
Guest blogging can offer many benefits for your business. When you share your expertise on other company’s website, you have the probability of establishing yourself as an authority figure within your market. Guest blogging also helps you to build relationship with other thought leaders and influencers in your niche. This will help you to reach wider and entirely new audience.
Guest blogging also help you to deliver new perspectives and fresh content to your audience. So featuring guest posts is a great way to keep your audience engaged and in turn it will help you to boost your brand or product.
Write an Amazing Guest Post
As we discussed earlier guest post or guest blogging is a way to show your expertise in your niche and to reach new audience or clients. So keep your ideas fresh and spreads like wildfire: write an awesome headline, outline your content and produce killer stuff. This way you can tailor your post to a specific audience and reach out to the webmasters to publish your article.
We do accept articles from columnist-writers who are specializing in a wide array of niches. We may not accept articles from writers who are blogging purely to promote a product, service or to get a backlink. However, we always accept articles from guest authors who write informative content. You may write on small business operations, technology, finance, education, research etc. If you’re interested, you can either send us a proposed article that you’ve already written or send us a pitch for one you think would be a good fit to be published.
Few articles published by Guest Authors are:
Disclaimer: Information presented in this article is intended for informational purposes only and is not meant to be taken as financial advice. Any action you take upon the information you find on this article, is strictly at your own risk. We will not be liable for any losses and/or damages in connection with the use of our website.